Young Glory October 2020 - Get The Vape Off Your Back

Task: Using the precedent set by the “Get The Vape Off Your Back” campaign that vaping disrupts your social life, leverage the uniqueness of this point in time to convince Gen Zers to stop vaping — because not only is it good for them, it’s good for Covid-stricken society as a whole.

Insight: Most of us still have a small social circle we risk exposure for to keep our sanity, and we’re all picky about who makes it into that safety “bubble” — even teens. Someone who vapes could put the only social circle you have left at risk of exposure to Covid-19.

The Big Idea: The Vaper Among Us

CAMPAIGN OVERVIEW:

 

NEW GAMEPLAY EXPLAINED:

 

TIK TOK / SOCIAL SPOTS:

 

POTENTIAL EARNED ATTENTION:

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AD: Lex Coelho

Time frame: One week